If you're an experienced Superbuy
The conventional scrolling-through-comments method exposes buyers to cognitive biases, where recent or extreme opinions disproportionately influence decisions. Platform algorithms often prioritize certain reviews while burying critical ones, creating an incomplete picture. By developing a Superbuy spreadsheet framework
A recent case study analyzing 127 Adidas collaborations
"Seasoned consumers don't just read reviews—they manage a live dataset. Systematic tracking turns anecdotal concerns into demonstrable trends" — Ajayi Thompson, E-Commerce Analytics SpecialistWhy Structured Review Analysis Matters
Product (e.g. Adidas Ultraboost)
Rating (1-5)
Pros Highlighted
Cons Reported
Review Date
User Purchase Volume Tier
Adidas NMD_R1 PK
4.7 (23 reviews)
Comfort boost (88%), 1:1 quality (72%)
Sizing inconsistency (18%), delayed QC (9%)
Q2 2023
Bronze-Silver
Implementation Guide for Optimal Results
Beyond Product-Specific Metrics: Platform-Wide Signals